Maybelline Color Sensational Lipstick is a rich, creamy lipstick formula with Shea Butter that leaves behind a sensuous feeling and creamy finish for smooth, supple lips, with no feathering or bleeding. Featuring pure color pigment, this lipstick is now available in a wide range of nude, pink, red, and plum shades that are rich, warm, and ultra-flattering. Apply your lipstick by starting in the center of your upper lip. Work from the center to the outer edges of your lip, following the contours of your mouth. Repeat the technique on your lower lip. Maybelline New York is the number 1 makeup brand for every look, style and skin tone. We combine technologically advanced formulations with on-trend expertise and New York City edge - diverse, on the pulse, inspired by the city and tested on its streets.