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Anticavity fluoride toothpaste. Arm & Hammer: The standard of purity. Up to 3X more plaque removal (In hard-to-reach areas compared to a leading toothpaste). Stain defense technology helps remove stains & prevent new ones from setting. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places (In hard-to-reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpaste (Data on file). Strengthens enamel. Deep cleans teeth & gums. Freshens breath. Cavity protection. Stain Defense Technology: Removes stains & plaque. Clean, minty taste. Gently cleans teeth. 2 Shades whiter smile (with 6 weeks regular brushing). www.myoralcare.com. how2recycle.info. Questions or comments? Call 1-800-786-5135 Mon. - Fri. 9 am - 5 pm ET or visit www.myoralcare.com. Our Commitment: Proud Supporter of Arbor Day Foundation. Green-e: Certified renewable energy. Made in the USA with US and foreign materials.