April 22, 2011 will be the forty-first Earth Day, a day of awareness and appreciation of the environment. Earth Day April 22, 1970, was celebrated as an environmental teach-in and has now grown to be a global event. Yet even as we celebrate Earth Day, the buying decisions we make every day affect our environment for our lifetimes and the products we choose to clean our homes will have a lasting effect on our environments—both personal and universal.
Americans love clean and that love has spawned a huge array of cleaning products-most with dyes, perfumes, and chemicals that remain on surfaces after the cleaning is done. Advertising makes us equate clean with good, but pets and babies are on the floor where ammonia based cleaners are used, the antibacterial hand cleaner may have contained triclosan which was absorbed through the skin, the chlorine in the dishwasher detergent stays on the dishes—the list goes on and on, not to mention that all those chemicals go down the drain and into the water supply.
It makes complete sense to use natural cleaning alternatives that are safer for our personal environments and produce negligible effects on waterways and marine life.
It is certainly a product that everyone uses, but where does it come from? Historically, people clearly made do with whatever nature provided, and in the 1800s catalogs such as the Sears Roebuck frequently did double duty—once for ordering and once for orderliness. The first commercial toilet paper was introduced in the 1880s, and things rolled on from there.
"At Seventh Generation, we know your home is your world. For the past 20 years, it's been our mission to help you protect your world with our safe and effective household products."
Today, the biggest division in toilet paper is whether or not it is made from recycled paper. Seventh Generation makes 100% recycled bathroom tissue, with 50% of the paper from post consumer use, paper such as used office paper, that would have ended up in landfills. This reduces the need for using pulp paper made directly from trees and Seventh Generation's web site has a 'ticker counter' at the bottom constantly updating the number of trees saved by using their products. As I write, the counter states, "Seventh Generation Products have saved 427,006 trees and 223,038 gallons of petroleum". Bathroom tissue containing perfumes and dyes do not break down very well, and Seventh Generation tissue does not contain either and is safe for septic systems.
Seventh Generation natural 2X Concentrated laundry liquid, effective in high efficiency and standard washing machines. This product is formulated to be safe for your family and the environment. A unique ingredient combination is used that is a non-toxic, non-irritating, hypoallergenic, biodegradable alternative to conventional petroleum-based detergents. This combination of plant-derived cleaning agents and enzymes is used to power out even the toughest stains.
The unique 2x formula quickly became industry standard even by big name conventional laundry detergent makers. Seventh Generation now introduces Liquid Laundry 4x!
New to Seventh Generation this month is their most technologically-advanced formula yet uses multiple enzyme systems to fight tough stains. This powerful formula is packaged in an innovative recyclable or compostable bottle, made from 100% recycled fiber. The entire packaging system (fiber bottle, pouch, spout, cap) system uses 66% less plastic than a typical 100 oz 2X laundry bottle - while delivering the same number of loads. Increased concentration to reduce packaging per load with their best cleaning power ever! As always, excellent performance in cold water, saves energy and money.
No dyes, no synthetic fragrances, no optical brighteners. It's natural laundry care at its finest. Tough on stains, gentle on your clothes and the environment.
At Seventh Generation, they know your home is your world. For the past 20 years, it's been their mission to help you protect your world with safe and effective household products.
Seventh Generation derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." For twenty years, Seventh Generation has worked to become a trusted brand of safe and environmentally responsible products by carefully sourcing their materials, consumer education, and social responsibility.
We are here to help you Celebrate Earth Month by making affordable and conscious buying decisions to help the planet! All Seventh Generation bath tissue, paper towel, dish liquid and laundry detergent will be on sale throughout April!
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